New logo announcement: Introducing Presto with a brand-new identity

The new and modern logo design depicts the “Rising Star with Rays spreading across the universe”, which is a simple yet powerful wordmark that represents Presto's core values of innovation and effectiveness.

 

The new brand identity will be rolled out across all of Presto's communications channels, from its website and social media platforms to its all lab testing instruments. Now, let us understand the meaning of a new logo that reflects Presto's brand identity.

 

In the life of every company there comes a moment when you need to look closer at who you are or better who you’ve become and make that visible also for others. That moment has come in the life of Presto lately a few weeks ago and the creative team has been busy updating our visual identity to reflect what we are now and how our company is approaching many things today.

 

Now, if you have paid attention to our new logo design, then it clearly depicts a Rising star that spreads its rays across the universe.

 

In Greek Mythology, Astraeus or Astraios (Ancient Greek: ?στρα?ος means "starry") was an astrological deity. Some also associate him with the winds, as he is the father of the four Anemoi (wind deities).

 

ASTRAIOS (Astraeus) was the Titan god of stars and planets. By Eos (the Dawn) he was the father of the Stars and the four seasonal Winds. The arrival of these Winds was heralded by the rising of certain constellations.

 

The symbolism of the pointed Star is a powerful Yantra symbol known as “The Shatkona”. It is a symbol used in the Hindu yantra that represents the union of both masculine and feminine forms. More specifically it represents Purusha (the Supreme Being), and Prakriti (Mother Nature, or causal matter).

 

The new logo and brand identity reflect the more energetic, and forward-looking culture of our company, and are designed to inspire and further elevate us as we continue to provide leading-edge lab testing instruments for our current and upcoming customers.